A broker cannot buy a rating, a rank, a category win, an editor's pick badge, a favourable sentence in a review or the removal of a criticism. Those decisions are made by the research desk against fixed, published weights before any commercial discussion takes place, and they are not revisited because a partner is unhappy.
A broker cannot buy inclusion either. Firms are listed because they hold live FCA authorisation and passed our verification checks, not because a partnership exists. Several firms in our tables pay us nothing at all, and they are ranked exactly as their testing results dictate.
Equally, refusing an affiliate arrangement carries no penalty. If a broker declines to work with us commercially, or terminates an arrangement after an unfavourable review, its scores and position remain unchanged. Where we cannot link commercially to a well-rated firm, we still name it and tell you to go direct.