Useful for funding a non-sterling trading account at close to the mid-market rate. In practice the flow is the same at every FCA firm: you complete identity verification, choose Wise in the cashier, authorise the payment, and the balance appears in your trading account once the broker's payment provider confirms it. Minutes to one working day.
The part that varies between brokers is not the payment rail but the treatment afterwards. Some firms credit funds instantly and settle behind the scenes; others hold the deposit until settlement clears, which can add hours. Neither approach is wrong, but if you fund an account to meet a margin call, the difference matters a great deal.
Funding a USD or EUR base-currency account from sterling. That is the honest use case, and it is worth being clear about it because funding routes are frequently chosen for convenience and then blamed later for costs that were predictable from the start.